This is a news segment introducing REAL kettlebell lifting to the general public -- competition style. Interesting that the weight loss/fitness aspects of that style are being used to promote it here. The clip is good but full of cringe-worthy moments, "Oh, so it combines strength training AND cardio, "Oh look at the pink bell!," etc. So please remember this is pitched at the gen pop. The reporter is interesting because it's obvious she's never picked up anything other than a pink dumbbell in her entire life. I wish they'd pick someone with at least SOME workout experience to do these segments. Much more interesting that way.
Still, it's nice to see real training being introduced to the public, although I'm not sure what they'll make of it. Showing them comp style -- snatches, jerks, etc. -- is probably too much of a stretch for them. I would have focused on swings, squats, and other basic that are shown more towards the end of the clip.
But having attractive (yet real) women that have actually gotten good results with real training is a great marketing move for the kettlebell community. What's not to love?
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